The Secret Sauce to Bringing Mum’s Jam to a Retail Shelf Near You

Ever wondered if Mum’s jam would make it onto a retail shelf? Well, Jane Del Rosso of The Business of Food takes food business newbies through the journey to a commercial product.

“There’s a ‘secret sauce’ to launching a new food product. If you think you can start a food business next week and have your product on a shelf in a few months, you will need to follow the recipe,” says Del Rosso.

If you’re missing that particular childhood favourite food, or thinking of taking Grandma’s recipe to the masses, there are some particular things you need to consider beforehand.

Australia’s first dedicated kitchen incubator deals with new food businesses every day. Offering clients a greater chance of success by providing them advice, guidance and a compliant production space to investigate their idea or accelerate their path to market.

If you believe the low success rates of a new food business being shared in the small business circles (around 85%), most people don’t make it past the first year of business. Those business owners that use an incubator have an greater chance of success as opposed to those going it alone. Presenting up-to-date information and providing introductions to other services are how Incubators help owners scale or fail quickly.

“From experience we know that clients have spent that first year refining their recipe, scaling up production, finding customers and working out how to deliver to them.”

So, if a new food product on a retail shelf is one of your ambitions, check out our services. We are happy to make a time to chat about your plans and set you on the path to a very merry retail Christmas.